An analytical case study examining Cubremi, an affordable premium Malaysian cosmetics brand founded in 2017 by Bumiputera entrepreneurs. Exploring packaging innovation from traditional tubes to portable sticks and pocket formats.
Project artifact focused on product evolution, creative problem solving, media verification, and strategic commercial impact.
NUR UMAIRA' BINTI MAZLAN
Student ID: 251570020
SMM10703 – CREATIVE & INNOVATIVE SKILLS
Individual Assignment – Academic e-Portfolio Case Study (30%)
MUHAMMAD FANDY BIN FAUZI
© 2026 Cubremi Academic Case Study. Prepared for educational evaluation purposes.
Disclaimer: This e-Portfolio is an academic assignment designed solely for educational analysis. All brand trademarks, logos, and product references belong to Cubremi and respective copyright holders.